Featured Archives

Combating AI-Generated Slop Sites

Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...

July 17, 2025

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

Featured Insights

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments.

July 8, 2025

From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025

Events & Videos Featured

From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025

IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette.

July 1, 2025

Unlock Deeper Attention Insights on Snapchat

Featured Insights Our Partners Social Platforms

Unlock Deeper Attention Insights on Snapchat

We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.

June 30, 2025

Featured Mobile & In-App Our Partners

IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement

IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.

June 11, 2025

Elevating Transparency and Performance with IAS’s Impression Feed

Featured Insights

Elevating Transparency and Performance with IAS’s Impression Feed

Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed...

May 30, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

Brand Safety & Suitability Featured Insights Our Partners

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...

May 8, 2025

Brand Safety & Suitability Featured Insights Our Partners

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...

May 6, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...

April 14, 2025

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Category: Featured

Combating AI-Generated Slop Sites

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025

Unlock Deeper Attention Insights on Snapchat

IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement

Elevating Transparency and Performance with IAS’s Impression Feed

Media Quality Report: 20th Edition

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

Social Optimization for TikTok Now Includes Video Exclusion Lists

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